Presentation

Our client, a leader in the cosmetics sector, aims to improve its innovation to market rate.

KEPLER supports the company’s evolution with a process optimization, a detailed review of the governance and a clarification of roles and responsabilities.

Context

  • The cosmetics industry is a changing and increasingly competitive sector with ever more regulatory constraints that have impacts on ingredients and claims, an acceleration of launches and a decrease in product life cycles

  • To meet these challenges, historical cosmetics players must adapt and strengthen their capacity for innovation to launch products with real performance and consumer perceived differentiation

Objective(s)

Category: Accelerating Innovation 

  • Identifying key obstacles to the efficient transfer of innovations to the market

  • Defining priority levers to tackle difficulties in the Innovation to Development handover

  • Defining target governance and animation to make these improvements sustainable

An effective innovation process always involves a balanced task allocation between Innovation and Development teams, as well as the implementation of an appropriate governance.
Julien Besse, Partner
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