Improving the Innovation to Market Rate for a French Cosmetics player
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Our client, a leader in the cosmetics sector, aims to improve its innovation to market rate.
KEPLER supports the company’s evolution with a process optimization, a detailed review of the governance and a clarification of roles and responsabilities.
The cosmetics industry is a changing and increasingly competitive sector with ever more regulatory constraints that have impacts on ingredients and claims, an acceleration of launches and a decrease in product life cycles
To meet these challenges, historical cosmetics players must adapt and strengthen their capacity for innovation to launch products with real performance and consumer perceived differentiation
Category: Accelerating Innovation
Identifying key obstacles to the efficient transfer of innovations to the market
Defining priority levers to tackle difficulties in the Innovation to Development handover
Defining target governance and animation to make these improvements sustainable
An effective innovation process always involves a balanced task allocation between Innovation and Development teams, as well as the implementation of an appropriate governance.Julien Besse, Partner