Communicating Consumers
About Product Environmental Footprint of a Cosmetics Company
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Presentation
Our client, a leader in the cosmetics industry, wants to communicate the environmental footprint of its products to its consumers.
KEPLER proposes the structuration of a program approach and a support on the methodology definition based on environmental impact data analysis and strategic business stakes integration.
Context
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High complexity: ACV, understanding of environmental footprints of products, anticipation of stakeholders’ reactions (Competition, EU-French Regulation, consumer association…)
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Highly transversal: Operations, Marketing/Brands, R&I, CSR
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Executive committee sponsorship
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Tight schedule
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Visibility & Risk: Direct communication to external stakeholders and consumers
Objective(s)
Category: Innovating Sustainably
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Analyzing the company products’ catalogs environmental footprints data to assess several potential methodologies for product scoring and labelling
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Agile animation of the program streams with the organization of sprints mobilizing key experts
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Preparing roll-out strategy in the multiple product categories, brands and countries of the company
The implementation of a product environmental footprint labelling approach is a major stake for B to C companies as it will structure all their product ecodesign strategy. It needs to set-up a robust transformation program organization with agile ways of working in order to mobilize needed experts and take best decisions among all methodology and roll-out options.Mathieu Pailler, Director - Innovation Practice Leader
