Context

A paradoxical impact of the health crisis

  • Growth in consumption via mass distribution and supermarket networks
  • The Out-of-Home Catering business model in crisis
  • A price pressure on the commodity market

A sharp change in consumer expectations

  • Concerns about food impact on health
  • A desire to reduce the environmental and social impact, expressed by committed brands
    • Without real compromise on products quality and taste

An evolving regulatory environment, driven by opinion leaders

  • e-labeling and digital apps “identifying” recipes
  • European regulations pushing in favor of further harmonization of stakeholders’ transparency commitments
  • New certifications

Sector Challenges

Visibility on products origin and quality:

  • Sourcing, traceability, and higher ingredients quality

More digitalized processes:

  • Traceability: knowledge and transparency of sourcing and food safety (e.g. blockchain)
  • Eco-design: integration from the design stage of environmental and social impact formulas via digital eco-design tools (LCA, etc.)
  • Direct link to consumers (apps, personalization, etc.) and omnichannel

Optimizing Packaging and its circuit:

  • Integrating purchasing and sourcing issues (economic efficiency, sustainability, etc.) and the supply chain optimization and related industrial operations

Our Value Proposition

Agrifood Consulting Business Cases

Agrifood Consulting Services by Kepler

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