Optimizing the Costs of Promotional Operations for a leader of the Cosmetics Industry

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Presentation

Our client, a major player in the cosmetics industry, wants to rationalize the costs of its promotional operations.

KEPLER carries out the implementation of an end-to-end value chain optimization approach.

Context

A perimeter of 36M€ of annual expenditure divided between packaging, logistics (transport & storage) and processing
A promotional activity driven by marketing, over which operations (procurement, planning, logistics) have «little control»
Siloed optimization initiatives already conducted on several perimeters
Limited overall management of the full costs of promotional operations without end-to-end vision

Objectives

Category: Optimizing Full Costs

Defining and implementing a cost reduction initiative on promotions

We have found significant sources of performance by optimizing the business interfaces. The challenge on this mission was to get procurement, manufacturing, and logistics teams working together to define the collective good.

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