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Présentation
Notre client, un acteur majeur de l’industrie cosmétique, souhaite rationaliser les coûts de ses opérations promotionnelles.
KEPLER l’accompagne dans la mise en oeuvre d’une approche d’optimisation de sa chaine de la valeur de bout en bout.
Contexte
Un périmètre de 36M€ de dépenses annuelles réparties entre packaging, logistique (transport & stockage) et façonnage
Une activité promotionnelle pilotée par le marketing et sur laquelle les opérations (achats, planification, transport) ont peu la main
Des initiatives d’optimisation très silotées et sur des périmètres limités
Peu de pilotage global sur les coûts complets des opérations promotionnelles, pas de vision de bout en bout
Des gisements de performance importants ont pu être trouvés en optimisant les interfaces métiers : l’enjeu sur cette mission était de faire travailler ensemble les experts Achats, Manufacturing et Transport pour définir l’optimum collectif.
EN VERSION COMPLÈTE
Découvrir la méthodologie, les outils et les résultats obtenus
Business Cases récents
Filtrer les cas clients par secteur
Tous les secteurs
Agroalimentaire
Automobile et Mobilité
Biens d'équipement
Biens de Consommation FMCG
Chimie, Energie et Utilities
Distribution, retail & e-Commerce
Santé Pharmaceutique
Home
Cas clients
Optimiser les coûts des opérations promotionnelles d’un acteur majeur de l’industrie cosmétique
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