Our client, an industrial supplies retailer, wants to define the target logistics organization to support the development of its private label range. KEPLER offers an impact study based on the Business Plan projection and the modelling of different organizational scenarios.


  • 1 central warehouse, 7 regional platforms and a hundred business outlets with 40,000 referenced products
  • 7,000 private label references, with strong development prospects in terms of breadth of ranges and penetration
  • A single flow diagram between private label and branded products with storage and preparation based in the central platform
  • The possibility of retail ordering products from the private label range, significantly challenging platform operations


Category: Optimizing Full Costs 

  • Defining the logistics strategy for the private label

Our client’s ambitions regarding the development of his private label were very strong. The target network design was to maximize the service and ordering flexibility offered to stores, while minimizing logistics costs to secure high profitability of the private label.
Lysiane Bessonnet, Director, Supply Chain Practice Leader

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