Business Case: Turning CSR into a Competitive Advantage

Overview

Our client, a major e-commerce logistics player, wants to make its CSR policy a major lever of differentiation.
KEPLER supports its client in positioning CSR at the heart of its strategy and turning it into a competitive advantage.

Context

Fast-growing company specializing in e-commerce logistics
The demands of end customers are increasing, and the structuring of a CSR strategy seems to be an essential part of the company’s development project
The company would now like assistance in structuring/consolidating a CSR strategy that is consistent with its overall strategy, its ambitions in this area and its available resources

Objectives

Placing CSR at the heart of the company’s strategy to make it a lever for differentiation and performance
Aligning CSR policy with the values of the company and its management
Strengthening social responsibility (territorial anchoring)

With the growth of e-commerce comes a growing demand to limit the sector’s environmental impact.
Frédéric Louradour, Senior Manager

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CSR Referents

Bernard Ouriou

Partner

Bernard graduated from École Centrale de Paris and ESCP-EAP Business School. His career is made of a dual path, in consulting at Bossard and industry, mainly automotive. This allowed him…

Bernard Ouriou

Bernard Ouriou

Partner

Bernard graduated from École Centrale de Paris and ESCP-EAP Business School. His career is made of a dual path, in consulting at Bossard and industry, mainly automotive. This allowed him to embrace a wide sectoral expertise. He is a specialist of the rail, aeronautics, chemicals and capital goods sectors.
Fabien Lepère

Director

A graduate of École Polytechnique and ISAE-Supaéro, Fabien Lepère worked in the industry for three years before transitioning to operational consulting in 2012. He has gained…

Fabien Lepère

Fabien Lepère

Director

A graduate of École Polytechnique and ISAE-Supaéro, Fabien Lepère worked in the industry for three years before transitioning to operational consulting in 2012. He has gained international experience, particularly in France and South Africa. Now, as a Director at KEPLER, Fabien assists clients, especially in the cosmetics, services, and distribution sectors, with their challenges related to sustainable innovation, responsible sourcing, supplier risk management, and digital transformation.
Frédéric Louradour

Senior Manager

A Graduate of Arts et Métiers and IAE in Paris, Frédéric has been supporting companies in their CSR policies for over 20 years. Passionate about sustainable development issues, he has…

Frédéric Louradour

Frédéric Louradour

Senior Manager

A Graduate of Arts et Métiers and IAE in Paris, Frédéric has been supporting companies in their CSR policies for over 20 years. Passionate about sustainable development issues, he has created higher education diplomas in this field. Frédéric is accredited by the BPI to carry out CSR diagnostic missions and build CSR strategies for ETIs and SMEs. He is convinced that the energy and ecological transition, coupled with the development of digital technology, is forcing companies to transform themselves. Curious about future innovations, he has had the opportunity to set up and run innovative eco-systems involving start-ups, local authorities, major companies and higher education bodies.