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Presentation
Our client, a leader in the cosmetics industry, wants to communicate the environmental footprint of its products to its consumers.
KEPLER proposes the structuration of a program approach and a support on the methodology definition based on environmental impact data analysis and strategic business stakes integration.
Context
High complexity: ACV, understanding of environmental footprints of products, anticipation of stakeholders’ reactions (Competition, EU-French Regulation, consumer association…)
Highly transversal: Operations, Marketing/Brands, R&I, CSR
Executive committee sponsorship
Tight schedule
Visibility & Risk: Direct communication to external stakeholders and consumers
Objectives
Category: Innovating Sustainably
Analyzing the company products’ catalogs environmental footprints data to assess several potential methodologies for product scoring and labelling
Agile animation of the program streams with the organization of sprints mobilizing key experts
Preparing roll-out strategy in the multiple product categories, brands and countries of the company
The implementation of a product environmental footprint labelling approach is a major stake for B to C companies as it will structure all their product ecodesign strategy. It needs to set-up a robust transformation program organization with agile ways of working in order to mobilize needed experts and take best decisions among all methodology and roll-out options.
Complete Version
Discover the methodology, tools and results supporting this business case
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Communicating Consumers About Product Environmental Footprint of a Cosmetics Company
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