• Re-Designing distribution networks
  • Defining or optimizing product range and service offerings
  • Developing new distribution channels and levers
  • Conquering new markets
  • Multi-channel distribution strategy
  • Offer strategy and business plan design, products and services innovation, Value-to-Serve
  • Distributive model: markets and customer segmentation, resources, network and catchment area optimization
  • B to C, B-to-B, B to B to C channels optimization

Supporting Growth

  • Improving business efficiency
  • Mobilizing the sales force and bringing out talents
  • Transforming established models
  • Integrating CSR into the distribution policy
  • Lean distribution (process, organization, management system, business cycles)
  • Agency and point of sale concept development and optimization
  • Management mentoring: management experience
  • Distribution innovation: conducting experiments and pilots to test new concepts
  • Response formulation: to customers, markets and regulators in terms of CSR

Maximizing the efficiency of the distribution model

  • Delivering seamless and remarkable multi-channel journeys
  • Driving customer satisfaction
  • Generating customer loyalty
  • Getting recommended
  • Relationship model and customer communication strategies
  • Cross-channel customer journeys improvement plans: fluidity, simplicity, interuptability, traceability
  • Collaborative mindset and ethical consulting
  • Customer co-construction schemes: listening, panels, workshops

Magnifying Customer Experience

  • Driving performance and reaching sales goals
  • Setting up a business and market animation that boosts sales
  • (Re)launching Dynamic of Conquest
  • Positioning in new territories and markets
  • Objectives, business plans, commercial action plans approaches
  • Dashboards and category cockpit designs
  • Business operations and sales challenges
  • Category management of sales or by service lines

Boosting Margin Performance and Market Share

  • Knowing your customers (in the CRM sense)
  • Increasing customer knowledge to maximize and accelerate development
  • Using data for the benefit of event and touchpoints management
  • Exploiting and enhancing your data (sales/customer)
  • Reliability/enrichment of customer data
  • Data Analytics on Models (A.I.)
  • Customer insight
  • Centralization of the multichannel customer vision

Using data for educated ops

Consulting Approach

In a context of permanent transformation of customer expectations and behaviors, with an increasingly unpredictable environment, the agility of the distribution model is a sustainability issue. KEPLER provides end-customer and employee-oriented consulting expertise to meet the development objectives of its customers with pragmatic and proven solutions.

  • Expert consultants in distribution models who operate in different sectors: specialized distribution, banking-insurance, industry
  • A lively and dynamic network of specialized partners to meet specific technical or ultra-specialized challenges
  • 20 years of experience and capitalized missions that make it possible to target solutions adapted to the client
  • A cross-sectoral culture that allows everyone’s best experiences to be shared
  • A personalized approach to the objectives and specificities of the client makes it possible to stand out from the competition
  • The search for new solutions that capitalize on the achievements while bringing results
  • Consultants capable of both designing models with management but also of going into the field to diagnose or support changes
  • An iterative approach allows you to form convictions: test & learn, MVP (Minimum Viable Product), pilots, etc.
  • Proposed solutions compatible with the teams’ maturity and the skills in place, then supported by structured and managed change trajectories.
  • Solutions “that work” and not only “have your eyes shine.”
  • Setting objectives at the launch of the mission to guide the arbitrations
  • Managing the achievement of results and the trajectory of gains, particularly in the weeks following the implementation of new models

Our Fundamentals in Sales and Marketing Consulting

Definition of distribution models

Turnover and business survival depend on the efficiency of the distribution model. Consequently, it is strategic to transform, improve, and reinvent the distribution model to serve its customers better, create competitive differentiation, exploit new opportunities, and contribute to growth.

Support for targeted optimization actions and analysis of opportunities

Responding quickly to a problem/opportunity without destabilizing internal operations is an essential issue for the Sales and Marketing Departments. Targeted support responds to this problem by setting up an internal task force / KEPLER experts with precise and targeted objectives within an ambitious “time to market.”

Management of distributive projects in “turnkey” co-piloting

You can rely on 30 years of capitalized experience to challenge your distribution model and provide you with solutions adapted to your market, customers, and territory. In alignment with the strategy desired by General Management, our priority will be to seek the levers with the most significant stakes to market solutions that will quickly bring you results. The questioning of the distribution model is rarely managed in a driven process of continuous improvement but in “stop & go” mode. Our experts will accompany you at all stages of the project (diagnosis, solutions, selection, construction, marketing, change management, result measurement, etc.) in a role adapted to your context and the availability of your teams in a spirit of maximizing added value and transferring experience.

Lean Distribution

A Lean project associated to distribution aims to eliminate waste in all distribution circuits while constantly listening to customer expectations. Our “boosted” approach capitalizing on the firm’s complementary expertise – procurement, supply chain, innovation, and operations – aims to offer “seamless” journeys and improve the client experience with relationship excellence programs that target the most time-consuming subjects or causes of customer dissatisfaction.

Human support for transformations of distributive models

The result of a distributive model transformation will come from the quality of the implementation, the alignment with Sales and the support teams, the animation of the local managers, and the fluidity of operation of the entire Sales Department / Marketing Department. KEPLER experts have developed specific know-how to build and animate onboarding systems, management support, field observations, and KPI measures to secure the path of change and the achievement of results.

Our leaders in Sales and Marketing expertise

Sales & Marketing News

In support of all our Sales and Marketing consulting approaches

Sales and Marketing Consulting by KEPLER

KEPLER is a consulting firm focusing on Commercial, Sales, and Marketing functions. A key player in the world of Marketing and Sales consulting, KEPLER supports organizations in reinventing their distribution model, managing distribution projects, optimizing business processes, Lean-Distribution and human support for transformations. KEPLER’s  Sales and Marketing consulting approach is recognized as one of the most effective. The Sales and Marketing Excellence consulting firm KEPLER has offices in the United States (USA), Europe, China, and India.