Business Case: Revitalizing the B2B network of a long-standing leader in short-distribution channels in the food industry

Overview

Our customer, who helps farmers diversify their activities and develop their business, is looking to revitalize its B2B network and rethink its membership and associated pricing model.
KEPLER helped its customer to set up a Voice of Customer program and to build and deploy various sales organization scenarios.

Context

Need to regain B2B attractiveness, given a declining membership base (unfavorable demographic trends, increased competition with the arrival of new players) without losing historical members
Development of new “exclusive member” services with high added value for B2B target groups
Need to improve model profitability to ensure brand sustainability

Objectives

Review the overall value proposition and identify services to be withdrawn or improve
Offer new exclusive services and how to finance them / ROI
Overhaul the way B2B network members’ annual fees are calculated

Download the Business Case

Please complete the form below to access the business case.

Last name *

First name *

Email *

Telephone *

Your message *

Kepler pays the greatest attention to your personal data and undertakes to protect them, so that their collection and processing, carried out from this site, comply with Law No. 78-17 of 6 January 1978 amended relating to information technology, files and freedoms as well as to Regulation (EU) 2016/679 of the European Parliament and of the Council of April 27, 2016 applicable on May 25, 2018. These data are not transmitted to third parties and their shelf life is limited to 13 months from collection. For any questions about the processing of your data in this device, you can contact our data protection officer via our contact page. This form is protected by reCAPTCHA and the privacy policy and terms of service from Google apply.

Thank you for your request

Download the Business Case