Context

A Rapidly Changing Sector:

  • A new generation of consumers, increasingly demanding and informed, who are wary of established brands,
  • Impact of digital and Artificial Intelligence on the entire value chain which transforms the traditional link between consumers and brands,
  • Profusion of product ranges and difficulties in really differentiating from competitors in an increasingly restrictive regulatory context,
    Expectations for more personalized, natural and environmentally friendly products without compromising on the benefits provided,
    Multiplication of new brands favoured by the development of subcontracting and online sales,
    Acceleration of product life cycles to constantly adapt and anticipate customer expectations.

 

Stakes

In a context of deep questioning of classic organizational patterns, actors belonging to the Consumer Goods sector must rethink their innovation model and make their operations even more agile and robust in order to meet the expectations of increasingly demanding consumers.

Our Values ​​Proposition

Strengthen Innovation Processes

  • Develop knowledge of market trends and consumer expectations and integrate them into the heart of the innovation process,
  • Protect radical and disruptive innovation through specific processes and governance,
  • Professionalize the management of the project portfolio in collaboration with business and operations,
  • Rationalize diversity management by developing standards and delayed differentiation,
  • Optimizing innovation and development processes, in particular Time To Market, through AI and Digitalization,
  • Integrate Sustainable Development issues at the heart of innovation processes.

Increase the Efficiency of Operations

  • Build the resilience of operations by securing supply chains and industrial and logistics schemes,
  • Disseminate CSR issues within operations by clarifying objectives and building associated steering bodies,
  • Use data and AI on forecasting, cost and quality issues,
  • Re-approach internal processes from the “make”, “buy” and automation angles.

Business Cases

References

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Our Practices in Connection With the Mass Consumption Sector