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Présentation
Notre client, accompagne les agriculteurs dans la diversification de leurs activités et dans leur développement économique, souhaite redynamiser son réseau B2B et repenser son modèle d’adhésion et de pricing associé.
Contexte
Besoin de regagner de l’attractivité en B2B, face à un nombre d’adhérents en recul (évolution démographique défavorable, concurrence accrue avec arrivée de nouveaux acteurs) sans perdre de membres historiques
Développement de nouveaux services « exclusifs adhérents » à forte valeur ajoutée auprès de la cible B2B
Nécessité d’améliorer la rentabilité du modèle pour assurer la pérennité de la marque
Objectifs
Revoir la proposition de valeur globale et identifier les services à supprimer ou améliorer
Proposer de nouveaux services exclusifs et leur mode de financement / ROI
Refondre le mode de calcul de la cotisation annuelle des adhérents du réseau B2B
"Dans un contexte de forte concurrence et d’évolution rapide des attentes, repenser le positionnement et diversifier l’offre de services constituent des leviers stratégiques pour positionner durablement le réseau en tant que leader et lui redonner son attractivité.
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Cas clients
Redynamiser le réseau B2B d’un leader historique du circuit court en agroalimentaire
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