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Pour gagner en compétitivité, le cabinet KEPLER accompagne les acteurs de la distribution, du retail et de l’e-Commerce en les aidant à relever des défis majeurs tels que l’adaptation des stratégies commerciales, un pilotage opérationnel plus agile et l’adaptation stratégique.
Contexte
Le secteur de la distribution et du Retail, dont la crise du COVID 19 a amplifié le rapport de force entre magasin physique et e-commerce, fait face à des mutations profondes
Une concurrence accrue entre les enseignes traditionnelles, développant leur offre multicanale, les industriels en direct avec le e-commerce et le Direct Selling, et les pures players internet qui intensifient la guerre des prix et réinventent l’offre de services auprès des clients,
Une expérience client au cœur des enjeux, construite et animée dans une dimension omnicanale,
De nouvelles exigences du consommateur : prix, disponibilité, service client et empreinte environnementale,
Des contraintes de cash nécessitant de maximiser la rentabilité des capitaux investis et des stocks immobilisés,
Une mutation de l’offre de transport avec de nouvelles contraintes réglementaires et un paysage concurrentiel en rapide mutation.
Références conseil Distribution, Retail & e-Commerce
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Secteurs
Distribution, retail & e-Commerce
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