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Présentation
Notre client, enseigne de Grande Distribution, souhaite optimiser le coût d’achat de ses produits MDD tout en proposant une offre qualitative à ses clients.
Contexte
Face aux hausses de prix des matières premières et du transport, l’enseigne cherche à adapter sa stratégie pour rester compétitive
En misant sur des méthodes collaboratives, l’enseigne vise à maintenir une offre MDD qualitative malgré les pressions inflationnistes
Objectif(s)
Faire du Design to Value un outil fort de rénovation de son offre MDD et de maîtrise de ses prix d’achat
Transformer la relation avec les fournisseurs pour la rendre plus collaborative et fructueuse pour chacune des parties
Au-delà d’une amélioration à court et moyen terme de l’offre, avec une croissance de la marge et une augmentation probable des ventes, le Design-to-Value comme démarche de compétitivité apporte aussi des gains durables : il facilite le décloisonnement en interne et fluidifie la relation entre l’entreprise et ses principaux fournisseurs.
EN VERSION COMPLÈTE
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Cas clients
Optimisation des coûts d’achat et qualité de l’offre MDD
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