window.KEPLER = {};
window.KEPLER.obsolete_browser_url = "https://www.kepler-consulting.com/en/obsolete-browser/";
window.KEPLER.ajax_url = "https://www.kepler-consulting.com/ajax.php";
// Check deprecated browser
// Cookie first
var cookies = document.cookie.split(';');
var cookieFound = false;
for (var i = 0, j = cookies.length; i < j; i++) {
var cookie = cookies[i];
if( cookie.indexOf( 'ke_deprecated_browser' ) === 1 ) {
cookieFound = true;
var value = cookie.split('=')[1];
// Check value to redirect or not if cookie found
if( value == 1 ) {
window.location.href = window.KEPLER.obsolete_browser_url;
}
}
}
// No cookie
if ( cookieFound == false ) {
setTimeout( function() {
// AJAX check
// Creating & executing a new XMLHttpRequest
var request = new XMLHttpRequest();
request.open( 'POST', window.KEPLER.ajax_url + '?action=ke_check_deprecated_browser', false );
request.setRequestHeader( 'Content-Type', 'application/x-www-form-urlencoded; charset=UTF-8' );
request.setRequestHeader( 'X-Requested-With', 'XMLHttpRequest' );
request.onload = function (e) {
// console.log('RETURN AJAX RESPONSE DEPRECATED');
// console.log(request.readyState);
// console.log(request.status);
// console.log(request.responseText);
// console.log(request.statusText);
if ( request.readyState == 4 ) {
if ( request.status == 200 ) {
var xhr = JSON.parse( request.response );
if( xhr.data.deprecated == true ) {
var value = 1;
} else {
var value = 0;
}
// set cookie for next visit ( 30 days here )
var date = new Date();
date.setTime(date.getTime() + (30 * 24 * 60 * 60 * 1000));
document.cookie = 'ke_deprecated_browser=' + value + ';expires=' + date.toUTCString() + '; path=/';
if( value == 1 ) {
window.location.href = window.KEPLER.obsolete_browser_url;
}
}
}
};
request.send();
}, 10 );
}
var breeze_prefetch = {"local_url":"https://www.kepler-consulting.com","ignore_remote_prefetch":"1","ignore_list":["wp-admin","wp-login.php"]};
//# sourceURL=breeze-prefetch-js-extra
https://www.kepler-consulting.com/wp-content/plugins/breeze/assets/js/js-front-end/breeze-prefetch-links.min.js
window.OneSignalDeferred = window.OneSignalDeferred || [];
OneSignalDeferred.push(function(OneSignal) {
var oneSignal_options = {};
window._oneSignalInitOptions = oneSignal_options;
oneSignal_options['serviceWorkerParam'] = { scope: '/' };
oneSignal_options['serviceWorkerPath'] = 'OneSignalSDKWorker.js.php';
OneSignal.Notifications.setDefaultUrl("https://www.kepler-consulting.com");
oneSignal_options['wordpress'] = true;
oneSignal_options['appId'] = '56cd43ab-0f90-4677-8acd-d5ea1240b570';
oneSignal_options['allowLocalhostAsSecureOrigin'] = true;
oneSignal_options['welcomeNotification'] = { };
oneSignal_options['welcomeNotification']['title'] = "Thanks for your interest to get notified!!";
oneSignal_options['welcomeNotification']['message'] = "We will make sure, you receive highly informational contents from us.";
oneSignal_options['welcomeNotification']['url'] = "https://www.kepler-consulting.com/en/insights/";
oneSignal_options['path'] = "https://www.kepler-consulting.com/wp-content/plugins/onesignal-free-web-push-notifications/sdk_files/";
oneSignal_options['promptOptions'] = { };
oneSignal_options['promptOptions']['actionMessage'] = "We’d like to keep you informed of KEPLER’s latest news and updates.";
oneSignal_options['notifyButton'] = { };
oneSignal_options['notifyButton']['enable'] = true;
oneSignal_options['notifyButton']['position'] = 'bottom-left';
oneSignal_options['notifyButton']['theme'] = 'default';
oneSignal_options['notifyButton']['size'] = 'medium';
oneSignal_options['notifyButton']['showCredit'] = false;
oneSignal_options['notifyButton']['text'] = {};
oneSignal_options['notifyButton']['colors'] = {};
oneSignal_options['notifyButton']['colors']['pulse.color'] = '#003f64';
oneSignal_options['notifyButton']['colors']['dialog.button.background'] = '#003f64';
/* OneSignal: onesignal_initialize_sdk filter preventing SDK initialization. */
OneSignal.Slidedown.promptPush() });
function documentInitOneSignal() {
var oneSignal_elements = document.getElementsByClassName("OneSignal-prompt");
var oneSignalLinkClickHandler = function(event) { OneSignal.Notifications.requestPermission(); event.preventDefault(); }; for(var i = 0; i < oneSignal_elements.length; i++)
oneSignal_elements[i].addEventListener('click', oneSignalLinkClickHandler, false);
}
if (document.readyState === 'complete') {
documentInitOneSignal();
}
else {
window.addEventListener("load", function(event){
documentInitOneSignal();
});
}
Overview
In a sector strongly impacted by the emergence of new competitors and differentiating customers experience, our client wants to assess the relevance of a home delivery model in the case of a disruptive launch. KEPLER offers to support this strategic reflection through a quantitative analysis and a qualitative approach in order to determine the relevant recommendations.
Context
The transformation of the cosmetics industry as well as the emergence of new brands offering different consumer experiences are leading historical players to reinvent their approach to innovation by strengthening breakthrough innovation
The company needs to analyze the home delivery market in addition to its retail network, in particular to secure the launch of some very innovative products
Objectives
Category: Inventing the Business of Tomorrow
Addressing new market opportunities
Understanding the door-to-door business model
Assessing the relevance of door-to-door sales to secure the launch of highly innovative products
Estimating the market potential (cosmetic industry and others)
Measuring the impact and the risks associated with setting up this delivery network in addition to the existing company’s network
The home delivery model offers many opportunities to support the launch of a new disruptive product on the market. This opportunities analysis must be followed by a strategic study to assess the potential and offer a relevant positioning for the target customers.
COMPLETE VERSION
Discover the methodology, tools and results supporting this business case
Innovation Business Cases
Filter Business Cases By Industry
All Industries
Agrifood
Automotive
Capital Goods
Consumer Goods
Cosmetics
Lifescience & Health
Home
Business Cases
Assessing the Opportunity of a Home Delivery Model for a Cosmetics Company
window.KEPLER.lang = "en";
window.KEPLER.ga_tracking = true;
window.KEPLER.ga_tracking_id = "UA-68630459-1";
window.KEPLER.recaptcha_site_key = "6LcCCrsZAAAAAOIzGRZzFWj7c7Lc86fdyo7Yagv6";
window.KEPLER.newsletter = {
"title": "Subscribe\u0020to\u0020our\u0020newsletter",
"description": "Receive\u0020our\u0020Quarterly\u0020practices\u0020updates\u0020\u003A\u0020Articles,\u0020Webinar\u0020Replays,\u0020Studies\u0020and\u0020Latest\u0020Business\u0020cases.",
"plezi_tenant_id": "602940c0f420874bfbc1fd7c",
"plezi_form_id": "60b1f49ad59cbc3581ad0f3e",
"plezi_content_web_form_id": "60b25a42d59cbc3576ad1224",
"legal_notice": "Kepler\u0020pays\u0020the\u0020greatest\u0020attention\u0020to\u0020your\u0020personal\u0020data\u0020and\u0020undertakes\u0020to\u0020protect\u0020them,\u0020so\u0020that\u0020their\u0020collection\u0020and\u0020processing,\u0020carried\u0020out\u0020from\u0020this\u0020site,\u0020comply\u0020with\u0020Law\u0020No.\u002078\u002D17\u0020of\u00206\u0020January\u00201978\u0020amended\u0020relating\u0020to\u0020information\u0020technology,\u0020files\u0020and\u0020freedoms\u0020as\u0020well\u0020as\u0020to\u0020Regulation\u0020\u0028EU\u0029\u00202016\/679\u0020of\u0020the\u0020European\u0020Parliament\u0020and\u0020of\u0020the\u0020Council\u0020of\u0020April\u002027,\u00202016\u0020applicable\u0020on\u0020May\u002025,\u00202018.\u0020These\u0020data\u0020are\u0020not\u0020transmitted\u0020to\u0020third\u0020parties\u0020and\u0020their\u0020shelf\u0020life\u0020is\u0020limited\u0020to\u002013\u0020months\u0020from\u0020collection.\u0020For\u0020any\u0020questions\u0020about\u0020the\u0020processing\u0020of\u0020your\u0020data\u0020in\u0020this\u0020device,\u0020you\u0020can\u0020contact\u0020our\u0020data\u0020protection\u0020officer\u0020via\u0020our\u0020contact\u0020page.\u0020This\u0020form\u0020is\u0020protected\u0020by\u0020reCAPTCHA\u0020and\u0020the\u0020\u003Ca\u0020href\u003D\u0022https\u003A\/\/policies.google.com\/privacy\u003Fhl\u003Den\u0022\u0020target\u003D\u0022_blank\u0022\u0020rel\u003D\u0022noopener\u0022\u003E\u0020privacy\u0020policy\u0020\u003C\/a\u003E\u0020and\u0020\u003Ca\u0020href\u0020\u003D\u0020\u0022https\u003A\/\/policies.google.com\/terms\u003Fhl\u003Den\u0022\u0020target\u0020\u003D\u0020\u0022_\u0020blank\u0022\u0020rel\u0020\u003D\u0020\u0022noopener\u0022\u003E\u0020terms\u0020of\u0020service\u0020\u003C\/a\u003E\u0020from\u0020Google\u0020apply."
};
(function() {
var expirationDate = new Date();
expirationDate.setTime( expirationDate.getTime() + 31536000 * 1000 );
document.cookie = "pll_language=en; expires=" + expirationDate.toUTCString() + "; path=/; secure; SameSite=Lax";
}());
//# sourceURL=pll_cookie_script-js-after
https://www.kepler-consulting.com/wp-content/themes/kepler-consulting/library/js/app.d2df6e6d3ad03ad57af7270ab2f44837.js
