What is Multichannel Strategy?

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Kepler pays the greatest attention to your personal data and undertakes to protect them, so that their collection and processing, carried out from this site, comply with Law No. 78-17 of 6 January 1978 amended relating to information technology, files and freedoms as well as to Regulation (EU) 2016/679 of the European Parliament and of the Council of April 27, 2016 applicable on May 25, 2018. These data are not transmitted to third parties and their shelf life is limited to 13 months from collection. For any questions about the processing of your data in this device, you can contact our data protection officer via our contact page. This form is protected by reCAPTCHA and the privacy policy and terms of service from Google apply.

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Definition

A multi-channel strategy can be defined as a strategy of using several channels to spread marketing and sale your product or services. The channels can be physical / mortar (shops), using human interaction (phone calls), or digital interfaces (website, mobile, social media, and other platforms). This strategy also defines how a customer can switch from one channel to the other during his journey.

Associated Practice

Sales & Marketing