What Is Customer Data Management?

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Kepler pays the greatest attention to your personal data and undertakes to protect them, so that their collection and processing, carried out from this site, comply with Law No. 78-17 of 6 January 1978 amended relating to information technology, files and freedoms as well as to Regulation (EU) 2016/679 of the European Parliament and of the Council of April 27, 2016 applicable on May 25, 2018. These data are not transmitted to third parties and their shelf life is limited to 13 months from collection. For any questions about the processing of your data in this device, you can contact our data protection officer via our contact page. This form is protected by reCAPTCHA and the privacy policy and terms of service from Google apply.

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Definition

Customer Data Management can be defined as an activity for a company, that consists of setting up the business and IT processes that guarantee the reliability of data (recording, updates) and their prioritization for analysis.

This activity also involves identifying new customer data needs and the way to retrieve them.