Context

The Distribution and Retail Industry, Whose COVID 19 Crisis Has Amplified the Balance of Power Between Physical Stores and E-Commerce, is Facing Profound Changes:

  • Increased competition between traditional brands in distribution and retail industry, developing their multi-channel offer, manufacturers directly with e-commerce and Direct Selling, and pure internet players who are intensifying the price war and reinventing the service offering to customers,
  • A customer experience at the heart of the challenges, built and animated in an omnichannel dimension,
  • New consumer requirements: price, availability, customer service and environmental footprint,
  • Cash constraints necessitating maximizing the profitability of invested capital and immobilized stocks,
  • A change in the transport offer with new regulatory constraints and a rapidly changing competitive landscape,

Stakes

Changing expectations and the competitive environment in the distribution and retail industry require constant adaptation of business strategies and more agile operational management.

  • Rethink business strategies,
  • Revisit their assortments,
  • Adapt supply chains and their operating model

 

Strategic adaptation through external growth operations in order to guarantee competitiveness, critical size and scope of offers and services is on the agenda.

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