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Présentation
Notre client, leader de la banque de détail, souhaite mettre en place un nouveau modèle managérial en rupture, appliqué à son réseau bancaire.
Contexte
Différentes enquêtes manager ont fait remonter les difficultés du métier de Directeur d’Agence qui doit être tout à la fois : interlocuteur privilégié de la satisfaction client, leader du développement commercial, manager-coach de son équipe, pilote de son agence, responsable de la conformité, garant du risque, etc.
Le poste de Directeur d’Agence n’est plus attractif et n’est plus perçu comme un levier de carrière
Objectifs
Catégorie : Maximiser l’efficacité du modèle de distribution
Coconstruire et déployer un nouveau modèle managérial réseau aussi bien en proximité (le Directeur d’Agence) qu’au niveau de la Direction commerciale (Directeurs de secteur, animation de marchés)
Générer de nouvelles candidatures et éviter la survenue de RPS (Risques Psycho-Sociaux) dans cette population
Un énorme challenge, puisqu’il s’agit de 40 ans de culture managériale basée sur le directeur d’agence, seul manager de sa boutique, qu’il a fallu transformer.
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Mettre en place un nouveau modèle managérial en rupture, appliqué à un réseau bancaire
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