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Offre
26 Fév. 2024
Shopper Scan : Optimisez l’exploitation du point de vente en améliorant l’expérience “Clients” et “Equipe de vente”
L’offre Shopper Scan de KEPLER apporte aux Directions commerciales / Directions des Opérations une solution concrète pour dynamiser l'espace de vente. En s'appuyant sur des analyses précises et des observations sur site, nos équipes vous proposent des recommandations réalistes et immédiates au service de la performance commerciale de votre réseau.
Notre constat
Ecoulement des flux de clientèle, signalétique, PLV, ambiance d’équipe, posture des collaborateurs & managers, parcours et verbatims clients, évaluation des ruptures linéaires, Optimisation de l’espace, avis client sur les réseaux sociaux… : autant de facteurs ayant un impact immédiat sur la perception clients, l’engagement des collaborateurs et au final la performance commerciale d’un point de vente.
Notre Approche
À travers la visite d’un échantillon de magasin et sur la base d’une analyse détaillée, nous identifions les leviers d’optimisation 360° pour transformer positivement l’expérience d’achat.
Nos recommandations sont pragmatiques et visent une mise en œuvre rapide et efficace. Ces solutions sont ensuite facilement déployables sur l’ensemble de votre réseau pour démultiplier les résultats.
Une démarche rapide et à budget maîtrisé !
Notre savoir-faire
Notre expertise dans le secteur du Retail nous permet d’offrir des conseils stratégiques et opérationnels, pour améliorer de manière mesurable et durable votre espace commercial, tout en engageant les équipes terrain.
L'observation terrain Shopper Scan révèle bien souvent des opportunités d'optimisation, applicables directement par nos clients.
Home
Le Mag
Shopper Scan : Optimisez l’exploitation du point de vente en améliorant l’expérience “Clients” et “Equipe de vente”
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