- The transformation of the cosmetics sector as well as the emergence of new brands offering different consumption experiences are leading historical players to reshape their approach to innovation.
- The company wants to analyze the door-to-door distribution market to identify opportunities to overhaul its retail network
- Understand the business model of door-to-door sales
- Identify new opportunities
- Estimate the market potential
- Measure the impact of this distribution network on the company
- Benchmark of a global player in door-to-door distribution: bibliography, data analysis
- Identification of the n main market players
- Selection of relevant criteria
- Consolidation of disparate information
- In-depth study of key elements
- Proposal of a qualitative approach to strategic analysis through:
- Conducting interviews
- Analysis of key data and documents
- Summary of best practices in the door-to-door market
- Identification of potential problems and constraints related to the door-to-door business model
- Market opportunity assessment
Duration of the assignment: 2 months
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