Context

  • The transformation of the cosmetics sector as well as the emergence of new brands offering different consumption experiences are leading historical players to reshape their approach to innovation.
  • The company wants to analyze the door-to-door distribution market to identify opportunities to overhaul its retail network

Goals

  • Understand the business model of door-to-door sales
  • Identify new opportunities
  • Estimate the market potential
  • Measure the impact of this distribution network on the company

Methodological Approach

  • Benchmark of a global player in door-to-door distribution: bibliography, data analysis
  • Identification of the n main market players
  • Selection of relevant criteria
  • Consolidation of disparate information
  • In-depth study of key elements
  • Proposal of a qualitative approach to strategic analysis through:
    • Conducting interviews
    • Analysis of key data and documents

Results

  • Summary of best practices in the door-to-door market
  • Identification of potential problems and constraints related to the door-to-door business model
  • Market opportunity assessment

 

Duration of the assignment: 2 months

 

 

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