Presentation

In a sector witnessing the appearance of new brands and new experiences offered to consumers, our client wishes to assess the relevance of a door-to-door distribution model, with a view to rethinking its network of brands. KEPLER proposes the realization of a qualitative approach of the strategic analysis able to operate the necessary trade-offs.

Context

  • The transformation of the cosmetics sector as well as the emergence of new brands offering different consumption experiences are leading historical players to reshape their approach to innovation.
  • The company wants to analyze the door-to-door distribution market to identify opportunities to overhaul its retail network

Objefctives

  • Understand the business model of door-to-door sales
  • Identify new opportunities
  • Estimate the market potential
  • Measure the impact of this distribution network on the company

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